Meet the team behind SGM
Meet the team behind Spirit Golf Management

Modern + Engaging

Golf course and

hospitality management

Putting profitability back into the hands of owners and investors.

Our Method

Bring the power of Profitability back to your course.

Protect product integrity
Achievable goals
Reduce waste
Clearly-defined vision
Price products accurately
Uncompromised values
Limit recalls
Building your success
Protect your brand equity
Proven procedures
Improve Sustainability
Professional training

Aanika’s custom tracer microbes are...



Immutable   Invisible   Odorless   Heat & UV Resistant   

Stable   Invisible   Odorless   Heat & UV resistant   Secure   

Stable   Invisible   Odorless   Heat & UV resistant   Secure   

Stable   Invisible   Odorless   Heat & UV resistant   Secure   


Safe   Edible   Tasteless   Customizable   Indestructible   

Safe   Edible   Tasteless   Customizable   Indestructible   

Safe   Edible   Tasteless   Customizable   Indestructible   

Explore how SGM can improve your bottom line.

Our Vision

Bridging the gap between profitability and playability.

Our exceptional team members are foundational to our success… and yours. From our PGA golf professionals to our nationally-recognized agronomist and marketing experts, our team will leverage their talents, passion and expertise to achieve the highest level of growth, satisfaction and profitability for your course operations.

“We leverage the power of experience and invest heavily in people and processes.”

Todd Barranger
Managing Partner @SGM
Management Services

Taking your course to the next level


Agriculture industry

We’re not shy about doing what it takes to offer exceptional quality in our menu selection and food service… to find, train, motivate and continually develop quality culinary professionals who provide consistent, customer-centric service… and to focus on profitable operational management through creative culinary development, efficient workflow and effective inventory, labor and cost controls.

Bob Crane - Director of F&B


Minerals industry

We develop achievable budgets with a keen eye on managing expenses, growing margins and improving revenues, all facilitated through dynamic, transparent communication with the management team while keeping goals and the P&L front and center.

Jon Taylor - General Manager


Pharma industry

We start by cleansing the soil as preparation for a step-by-step process of building healthy soil… roots… grass… and plants to significantly reduce water usage, minimize dependence on chemicals and create a healthy, sustainable golf course environment.

Ron Mahaffey - Director of Agronomy


Retail industry

We believe in operations that using the most up to date technology and tools create better guest experiences as well as
Janine Holcomb - Director of Marketing


Let’s chat about your course's unique challenges.

Each golf property has its own identity… its own personality… and its own customer expectations. We start by listening to and learning from customers and staff to create a foundation on which to build solid relationships and trust, developing course-specific values and culture along the way, with a solid focus on staff training and customer service.

Mike Dixon - Director of Golf
How to not miss that putt.
How Butterfield Trail got its swing back.

We partner with you to find out what works for your customers

you are

Aanika Custom Solutions
General inquiries

Sales inquiries